Website | PartnerComm

Our approach

Here’s how to build a great website that truly connect with employees.

Create one-of-a-kind. Every time.

Build websites that sound like you, look like you and feel like you. Choose what you want to say and how you want to say it. Every site should start from scratch and be shaped by your culture, your brand and your goals. No generic HR templates. No recycled designs. Just something made specifically for your organization and your DNA.

Start with the outcome, not the pages.

What do employees need to understand? Decide? Do? Whether it’s a shift in performance management, a big change in benefits or total rewards, or even creating a one-of-a-kind experience like a PTO campaign or wellness challenge, start by defining what success looks like and then design the website experience around that outcome.

Map audiences and needs.

No blanket approaches. Segment leaders, managers and frontline folks, prioritizing what each group needs to see and do from awareness to action — targeting the right content at the right people. The result is communication that feels relevant, focused and easier to act on.

Design it like a consumer experience.

Employees are consumers everywhere else. Internal websites shouldn’t be any different. Apply consumer-driven design principles: intuitive navigation, strong visual hierarchy, scannable content and clear calls to action.

Bring it to life.

Static pages don’t drive engagement. Experiences do. Layer in interaction and energy — quizzes, tools, videos and games that invite employees to participate, not just consume content.

Write it so people actually read it.

It’s important to be HR and employee communication experts with a deep understanding of the subject matter and the stakes. No jargon. No filler. Just clear, practical content employees can understand and use.

Website pulse check

When you visit your current benefits or total rewards site, what do you feel?

Tap all the words that apply.

Supported Unsure where to start Well-informed Confident Overwhelmed Guided Tentative This is cumbersome Engaged Hesitant Worried I'm missing something Interested to know more

Your score:

Information-Heavy Experience

The words you chose signal an experience that’s largely transactional. Your site may technically deliver information, but it’s likely functioning as a parking lot for content rather than a destination designed to support real decisions. Employees may leave with answers — but also with lingering uncertainty, hesitation or the sense that they’re on their own to figure it out.

Your score:

Mixed Experience

The words you chose signal your site is part information hub, part experience. Employees can find what they need, but the journey may feel uneven — supportive in moments, transactional in others. This is often where the biggest opportunity lives: turning clarity into confidence and information into action.

Your score:

Experience-Driven Destination

The words you chose reflect an experience intentionally designed to support employees through complex decisions. Your site doesn’t just inform — it guides, reassures and builds confidence. It functions as a true destination employees return to because it helps them navigate benefits, not just read about them.

What sets us apart.

We custom design every experience — no templates, no constraints.

We don’t force your content into a pre-built structure. Every website we create is designed from scratch to reflect your culture, your brand and your goals. Just as important, we design around how your people actually engage — mobile-first, desktop or through tools like AI chat — so the experience feels natural, relevant and built for real use, not theoretical users.

We apply best-in-class marketing experience principles.

We bring consumer-grade design and interaction thinking — intuitive navigation, visual hierarchy, scannable content and engaging interactive elements — into benefits and total rewards experiences. The result feels less like a system and more like a thoughtfully designed brand experience employees that actually want to engage with.

We design for decisions, not just clicks.

Great marketing sites guide people toward action. We do the same internally. Every PartnerComm website is built around what employees need to understand, decide and do — using clear pathways, smart prompts and decision-support tools that reduce stress and build confidence.

Thanks to you and the team for the great work on refreshing the United Well-being homepage! It looks amazing! Can’t wait to see how employees engage with the new look and links. Thanks!

Maria at UHG