Email

In the U.S., 91% of adults have smartphones. Even if they don’t sit at a computer for work, chances are they have their phone nearby and email can reach them where they are. Email creates a moment of focus — a message that can be opened, reread, saved and acted on. We elevate that moment by creating emails that truly stand out in crowded inboxes.

The result is email communication that doesn’t just get delivered, but gets noticed, understood and remembered.

The approach

Here’s how to get employees to actually open an email.

Use catchy subject lines.

Subject lines are critical because they’re the first thing employees see — and they often determine whether an email gets opened or ignored. To increase open rates, subject lines should grab attention, spark curiosity and hint at the value inside. To land the perfect subject line, test options to see what resonates best with your audience.

Apply consumer-grade design.

Emails should be highly designed and crafted with the same polish employees are used to from the best consumer marketing emails they receive in their everyday lives. Using assets that fit your brand, it’s important to craft the right combination of imagery, typography, color and even animation, so your email gets the notice it deserves.

Avoid density.

TLDR — too long, didn’t read — is a real thing. Walls of text without headlines, bullets or organization signal “this will take time.” That’s where thoughtful structure, clear hierarchy and scannable layouts come into play.

Turn information into connection.

When emails are jargon-heavy, they feel like policies instead of conversations, and readers skim or skip. Be intentional about writing, using a combination of a warm human tone, storytelling and “what’s in it for me” to pull the reader in. Then, guide the reader with a clear takeaway or action and make the message feel relevant to their day.

What sets us apart

We make every message count.

Employees receive a lot of communication, and attention spans are short. Your message needs to be relevant and memorable to create engagement. Every word and every visual is carefully curated in collaboration with our writers and designers. A strong email marketing strategy is key.

We understand programming.

We don’t just write and design your email, we program and send it for you. We know all about email templates, HTML coding, email clients and known pitfalls like whitelisting.

Prefer to send the emails yourself? No problem. We package up the files so you have what you need.

We send a LOT of emails.

In 2025, we helped our clients send over 600 emails to over 6.5 million employees. These numbers not only speak to our expertise, but it also means we have a lot of data. We closely track open rates and click-through rates to measure success and adjust where needed.