Omnicom Happiness Campaign Case Study

See how we helped Omnicom increase employee engagement — and happiness — with an exciting, custom campaign.



In 2022, Omnicom evaluated its benefits and found a rise in the number of employees experiencing stress and burnout. With this in mind, Omnicom and PartnerComm worked together to increase communication around the benefits Omnicom offers, with a particular focus on promoting the importance of mental well-being.


  • Develop an approach aimed at a younger employee population that expects to see visual content.
  • Build community among busy employees who are decentralized and adjusting to a new normal in a hybrid workforce.


  • Create a custom website and platform to promote mental well-being and health (The Art of Happiness Campaign).
  • Provide educational opportunities around mental well-being as a part of the campaign and throughout the year.
  • Utilize a mix of digital and print media as a part of the campaign.
  • Develop daily games and prizes for participants (51 opportunities) that enter employees in a grand prize valued at $5,000.

See Our Solutions in Action!

The Results

  • 74% high satisfaction from all who participated.
  • 67% increase in understanding of benefits after the campaign ended.
  • 5.16 pages viewed on average, per session.
  • 0.74% bounce rate on the website.
  • 152,785 total pageviews to the website.

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