Lennar
Lennar is a homebuilding company that needed to hire 8,000 new Associates — many with a technology background. To do this, we needed a multifaceted campaign and a meaningful differentiator.
The idea
Create a brand tagline that sold recruits on being a part of something you could touch, feel and mattered in real life. The tagline “Build something real” was born. The idea spoke to building something real for your future, while also helping families achieve the dream of homeownership.
The tagline “Build something real” was perfect. It really made a big difference and took our recruitment communication to the next level.
Head of Talent Acquisition at Lennar
The results
2 million
impressions
across two LinkedIn campaigns
20%
growth
in LinkedIn followers, making Lennar the most followed homebuilder on the platform
2%
decrease in turnover
across a workforce of about 12,000 Associates, representing an estimated $7–$9 million saved, based on industry averages
Increase
in candidate quality
according to the Talent Acquisition team
4.66%
engagement
rate across the two LinkedIn campaigns, outperforming industry benchmarks
30
hiring events
in just six weeks with stronger engagement — Lennar received more applications per week than previous years