A strategic benefits transformation campaign

Heading into open enrollment, 7-Eleven faced a difficult reality: Health care claims were significantly higher than industry norms. Employees were not using preventive care at expected levels, leading to more serious and costly health issues over time.

At the same time, rising health care costs required premium increases, surcharges and benefit plan design changes — sensitive messages to communicate.

Rather than focusing solely on cost increases, communication explained why changes were necessary. The message was transparent: Claims were high, preventive care was underutilized and long-term sustainability required action.