Companies depend on Human Resources professionals to help recruit and retain top talent. Make sure you develop a communication strategy that covers three key areas to help you succeed.
Clearly explain to employees what they’ll receive from your company in return for their skills, experience and commitment. Employees need to know what’s in it for them — their total rewards package, which includes:
- Financial rewards — pay and bonuses
- Benefits — health, income protection and savings plans
- Paid time off — holidays and leaves
- Career development and learning opportunities
- Other programs and resources
When you effectively communicate the value of pay, benefits and perks, you go a long way toward finding and keeping people.
Your HR department should promote your company’s goals and how employees can help achieve them. With good communication, you can connect the dots between their individual contributions and the company’s success.
Communicate information about your company’s performance management and reward and recognition programs. These programs will help align people with your company goals.
Make sure your HR communication strategy reflects your company culture — the shared values, attitudes and behaviors you want to reinforce.
Your communication team should clearly and consistently promote your culture to employees and what it means for them. Use a variety of communication channels to reach everyone. You want to create a positive, high-performing environment where employees feel respected and supported.