According to a recent article by LinkedIn, 92% of consumers trust peer recommendations over traditional advertisements. The lesson for internal communicators? Let employees share, like, engage — and even dislike. Simple microsites, write-on wall clings and video testimonials provide a way for employees to tell their stories about work-related topics such as wellness, job sharing and life balance.

When you let employees speak, you truly live your commitment to authenticity. Plus, they can sell value way better than you can. And if there’s something they aren’t happy about, addressing it head-on shows how much you care about employee feedback and, ultimately, satisfaction. Connect to a sample from the wellness website we created for Unum.