Cisco Open Enrollment Case Study

Discover how we created targeted and persuasive messaging to encourage medical plan migration.

Summary

01

Cisco wants employees to have all the information they need to choose the right medical plan for their healthcare needs and budget. For 2020 Benefits Enrollment, Cisco and PartnerComm focused on helping employees understand how Cisco’s most cost-efficient plans can save them (and the company) money.

Challenges

02
  • Help employees see that, when it comes to Cisco healthcare, higher cost does not mean higher quality.
  • Debunk common misconceptions and effectively communicate the value of the cost-efficient plans.

Solutions

03
  • Targeted emails based on current medical plan enrollment.
  • Targeted home mailer to employees eligible for two of the most cost-efficient plans.
  • A custom online tool where employees can get a medical plan recommendation based on questions about expected healthcare usage and preferences.
  • A custom online tool where employees can see a side-by-side comparison of their medical plan options.
  • Detailed Webex information sessions.

The Results

  • 16% of employeesmigrated out of Cisco’s least-efficient national plan.
  • 9% of eligible employeesmigrated into Cisco’s most-efficient national plan.
  • 13% of employeesmigrated into Cisco’s two, highly efficient Bay Area plans.
  • More than 6,000 unique visitorsused the Cisco Medical Plan Selection Tool or Cisco Medical Plan Comparison Tool.

Reach out to an expert today.