Values, Mission, Purpose

Helping employees understand how the work they do every day connects to your company's reason for being.

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An organization’s values, mission and purpose are at the core of what makes a business what it is. These are what establish a successful business and what keeps the organization afloat years down the road. Effective communication of a company’s values, mission and purpose fosters a positive work environment and, ultimately, encourage impactful work.

What are a company’s values, mission and purpose?

Company values, mission and purpose simply define what a company stands for. According to Harvard Business Review, “Core values are the deeply ingrained principles that guide all of a company’s actions; they serve as its cultural cornerstones.”

A company’s mission states the vision of an organization and steers the company forward. What makes the company stand out to its customers? Where does the company aim to be in the future? A good mission statement should answer these main questions.

Purpose identifies the products or services a company provides — it is the explanation for why the company exists, and it provides a baseline for all decisions that are or will be made.

Why is having values, mission and purpose important for your company culture?

Your company’s corporate beliefs directly reflect everything you do and the people who represent your organization. By defining a company’s mission, values and purpose, leaders can better define goals and encourage employees to work toward those goals in an ethical, efficient way. Defining these elements also allow employees to embrace what they’re working toward. It gives them an explanation for why they’re doing what they’re doing each and every day.

According to Forbes, having mission-driven workers is also a major key to retention and employee engagement. “Mission-driven workers are 54% more likely to stay for 5 years at a company and 30% more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.”

Without a mission or purpose, it may be hard for an organization to see a clear path forward. A defined mission creates clarity, not only for the organization itself but for the employees who represent it.

How to communicate your company’s values, mission and purpose

At PartnerComm, we stress the importance for employers to communicate their company’s values, mission and purpose from the start — they should be defined during onboarding and communicated throughout the employee lifecycle. Employers should also communicate them externally through the work put out to the public, whether that be a product, service or brand.

An organization’s values, mission and purpose need to be socially focused at both the local and global level as well. How is the organization benefiting the greater good? Employees should feel as if their jobs not only benefit their own lives but also their community. And your customers should also feel good about working with you or consuming your products or services.

Consider these main strategies to help communicate your organization’s values, mission and purpose internally:

  • Regularly hold internal discussions to make sure the mission and values always stay in the line of sight. We encourage clients to break down and examine their mission or purpose from time to time. That ensures that the organization’s true reason for existing never faulters at any point down the road.
  • Include everyone in conversations and listen to leaders at all levels — this fosters a more inclusive employee culture and identifies issues before they become larger. This also produces some pretty great ideas!

Every company’s method in communicating its core values, mission and purpose may look different, but it’s especially crucial to ensure they stay in focus long term as a company grows and has a need to hire more people or create more internal programs.

A communication example displaying a company’s values, mission and purpose

PartnerComm works with all of its clients so that their corporate values, mission and purpose are displayed in all communications produced. The goal is to create seamless communication, so a company’s unique characteristics shine through.

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