Helping employees understand how the work they do every day connects to your company's reason for being
Communicating
Values, Mission, Purpose
An organization's values, mission and purpose are at the core of what makes a business what it is. These are what establish a successful business and what keeps the organization afloat years down the road. Effective communication of a company’s values, mission and purpose fosters a positive work environment and, ultimately, encourages impactful work.
What are a company’s values, mission and purpose?
A company's values, mission and purpose simply define what a company stands for. According to Harvard Business Review, "Core values are the deeply ingrained principles that guide all of a company’s actions; they serve as its cultural cornerstones."
A company's mission states the vision of an organization and steers the company forward. What makes the company stand out to its customers? Where does the company aim to be in the future? A good mission statement should answer these main questions.
Purpose identifies the products or services a company provides — it is the explanation for why the company exists, and it provides a baseline for all decisions that are or will be made.
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A Communication Example Displaying a Company's Values, Mission and Purpose
PartnerComm works with all of its clients so that their corporate values, mission and purpose are displayed in all communications produced. The goal is to create seamless communication, so a company’s unique characteristics shine through.