Amex has a rich history of hosting in-person events to increase employee engagement and share important information. When COVID-19 disrupted the world, Amex asked PartnerComm to rethink how to digitally deliver engaging content and communication for its Annual Enrollment (AE). Amex needed digital communication that could be easily accessed by its virtual workforce, anticipate health care needs, and that was engaging for U.S. benefits-eligible employees and their families.
Provide a meaningful way for employees to learn the new benefits information needed to make decisions. Ensure all audiences have easy-to-access information whenever they need it.