Employee engagement is an HR industry buzzword for a reason—it’s key to a company’s success. Learn how an effective internal communication strategy can drive a happier, more devoted workforce that aligns with your organizational goals.
Why Is Employee Engagement Important?
Engaged employees aren’t just satisfied with their jobs. They feel motivated and committed to the company they work for and are more productive, which makes the company more profitable. (Companies with high employee engagement are 22% more profitable.)
To feel valued, employees need to understand the company’s business goals and how their work contributes to these goals. A workplace that encourages open communication results in new ideas and better problem-solving.
How to Create an Effective Employee Engagement Communication Strategy
Internal communication plays a big part in developing loyal, inspired employees. It’s important to create effective workplace communication that fosters a collaborative and innovative workforce.
When developing your employee engagement communication strategy, follow these best practices:
- Align communication with the company’s goals and vision. Employees who know the company’s goals and vision for the future—and how their work fits into this picture—are more committed. Understanding how their value contributes to the company’s success is empowering.
- Be consistent with your messaging across the company. Sharing consistent messages across departments ensures that employees are working toward common goals. Consistent workplace communication improves collaboration and cooperation between teams.
- Be transparent and authentic. Share what’s happening with the company, and why. Open, authentic conversations between managers and employees develop trust and lead to greater employee satisfaction.
- Choose the right tactics. Digital tactics like emails, signage, newsletters and the company intranet are common communication channels, but don’t ignore face-to-face interactions. (Or video meetings during the pandemic.) These interactions build relationships and encourage teamwork.
- Conduct a survey. Go straight to the source. A survey can highlight the areas where you need to improve the employee experience.
Developing Your Strategy
Need to improve the employee experience at your company? Contact us for help creating an effective employee engagement communication strategy or survey.