The pandemic has forced many of us to find new ways to work and communicate. More employees are working remotely than ever before — and loving it. Now experts think some form of remote work is likely here to stay. That means communicators will need new ways to connect with employees regardless of how or where they work.
Mobile employee communication just might be the answer. Think responsive websites, text messaging, graphic emails, online tools and mobile apps for employee communication. Adding these communication tools to your overall internal communication strategy, can help you:
- Reach employees whether they work in an office, in a warehouse or at home
- Provide timely, personalized communication
- Allow two-way dialogue and social components
- Increase employee engagement
- Help employees feel informed and connected
- Reduce company email overload
- Help employees quickly find information and complete tasks
- Collect analytics to see how well your communication is working
Better yet, it’s what employees are used to.
These days, 95% of them have smartphones. They use mobile devices everywhere, even at work, for everything from email to mobile banking and shopping apps. So, you’ll be adding a communication method they already know.
Quick tips for going mobile
Ready to add more mobile tools to your communication strategy? Here are a few tips to keep in mind.
- Know your audience. Know who they are and what they need from communication. This will help you choose the right mobile technology and use it to deliver relevant content.
- Use the right tool. Understand the strengths of each tool. Email might be the better tool for sending a PDF. An internal communication app is better for sending push notifications to a short video or link to a podcast.
- Consider custom solutions. Don’t settle for off-the-shelf solutions that don’t offer everything you want. The best employee communication app or responsive website may be one that’s created just for you.
- Cross-promote. Use existing tools to promote your new mobile ones — and vice versa.
Want expert support to get started? From planning to execution to analysis, we’re here to help.