Are you looking for new ways to communicate with your employees? An employee communication app can be the right communications platform to help you get the employee engagement you’re looking for!
These days, it seems like there is a mobile app for everything. From adjusting your thermostat to booking a dog walker to handling personal finances, we’re able to manage our lives with a few taps on our phones. In fact, between the Google Play and Apple App stores, there were over 7 million apps published in 2020 alone. And with the number of hours we spend surfing the internet from a desktop decreasing and from our phones increasing, a company internal communication app could be the future of inter-office communication.
The possibilities are almost endless
Technology is changing fast, so it’s important to do your research when deciding if integrating a mobile app into your communication plan is in your future. Here are a few things to consider if you’re thinking about improving inter-office communication through a mobile app:
- Will you invest in a platform that is developed, hosted and maintained by an external vendor? Or will you work with a vendor to develop a custom app on your behalf?
- How much will you rely on your app to push out important information? In the US, 81% of Americans own a smartphone. So it’s likely that the majority of your employees are using one. But it’s important to remember that means not everyone is using a smartphone, so when thinking about your communication strategy, consider an app as one of many vehicles you use as a staff communication tool.
- Does your company culture support using a mobile app during the workday, or are employees required to put their phones away while on the job?
- Will your app be informational or transactional? Or both? Does your app offer a third party chat software to support group or team chat? Does your app have an internal company discussion forum? The number one reason apps are deleted from phones is because they aren’t used. Having functionality to keep users engaged will keep users coming back.
If you move forward with an app, it’s also important that you keep your employee app fresh with a communication plan. For example, if your app allows you to post news articles, build out a content calendar for the year and revisit it often to make sure the content is still topical. And while push notifications are a great form of communication, bombarding your employees with messages a few times a week could result in push notifications being ignored, or even worse, turned off.
Swipe right on a mobile app
Today, mobile apps may still feel like a distant future method of reaching employees, but the truth is, as younger generations enter the workforce, employee communication apps are going to become something employees crave. Studies show 21% of millennials open their apps more than 50 times per day. And Generation Z is spending 71% of their digital media time using mobile apps. An internal app could support your communication strategy, better connecting employees around the world.
Tap into our mobile app experience. Let’s talk about how a company communication app can benefit your organization.