Creating a Better Employee Experience with Great Messaging

First, when you’re considering the messages going out to employees, it’s helpful to think about the desired outcome. This helps give a baseline to start working from. If you don’t have a starting point, you’ll have no direction on where to go next.

One way to help identify your goals is to think back on why you want to communicate the info you have. For example, are you trying to inform employees of news from human resources or change employee behavior? Are you trying to engage and inspire employees in turn creating a positive workplace culture? Once you identify your “why”, you can begin thinking about your “how”. It can be an overwhelming process, but we’re here to help!

One way to communicate successfully to employees is to get to know your employee population. There are several ways that can help you get to know your audience. Different research methods can have unique and very different results depending on the type of information you’re interested in collecting. A cost graph and a satisfaction survey are very different ways of giving important information.

• Consider qualitative methods: Qualitative research focuses on gathering and interpreting non-numerical data. This method allows space for subjective interpretations and offers some flexibility in formatting. Some examples include interviews, focus groups, and observation. 
• Consider quantitative methods: Quantitative research focuses on gathering objective numerical data, such as statistics and numbers. This method focuses on analyzing numerical data to understand trends or potential connections. Some examples include engagement surveys, reports, and questionnaires.

We recommend a combo of both qualitative and quantitative methods when you’re trying to figure all of this out. This gives you a bigger selection of findings and lets you get a good starting point. It also allows you to gain more insight into how your employees feel. This is so important to do so you’re not focusing on just one method alone. 

You also have to be able to understand exactly who you’re talking to. Otherwise, employees feel like Ferris Bueller listening to his economics teacher talk for hours. The information will feel like it is monotoned and no one will be able to retain the info they need. It’s so important to identify the personalities of your employees and how those might influence their preferred communication methods.

Every company’s employee population is unique. For example, if many young people in your population use computers all day, you may consider sending them emails. But, if your population is older or if a majority of your employees work out in the field, you might want to look into sending out home mailers instead. Identifying what makes your population unique will also help you find how to best communicate to them. 

Building a connection with your employees is important. It can be a large factor in how they perceive the company. This can be even more important when it comes to remote employees. There are a few different ways you can ensure your communication is coming across well. We have more information on how you can ensure your remote employees are engaged in another blog of ours 😉