Find out how we motivated employee wellbeing and work/life balance during a global pandemic.
Summary
01When COVID-19 disrupted the world in 2020, Nestlé asked PartnerComm to create a custom incentive campaign that would encourage their salaried employees to book and take time off. The campaign had to highlight the value of taking time away even with fewer opportunities to travel and socialize.
Challenges
02- Have more employees book PTO in Q3/Q4 2020 than in the same time period in 2019 — despite 2020 conditions.
- Help enhance personal wellbeing, even if employees requested less time off.
- Share safe, helpful time off tips with employees.
Solutions
03- The Stay-Cay Adventure Contest, a completely custom incentive campaign that leveraged the power of the Nestlé community, managers’ influence to change behavior and the strength of Nestlé’s culture of wellbeing.
- Campaign microsite with contest instructions, curated prize packages, inspiration for designing a stay-cation and select social posts from their employee community.
- A custom toolkit for managers with an overview of the campaign, how to book and take PTO, FAQs and appropriate responses, and resources to share with employees.
- Targeted emails to employees and managers that helped launch the contest, provide reminders and announce the contest winners.
- Curated prize packages with personalized gift wrapping.
The Results
- 99% of eligible employees recorded at least 1 day of PTO during the contest timeframe (January 1 to September 30), an increase from 94% during the same period in 2019.
- 57% of eligible employees (7,434 users of a possible 13,000) visited the PTO microsite during the campaign, exceeding our goal by 16%.
- 200+ employees shared posts using #myPTO, exceeding our goal by more than 4x.