Many companies are dealing with updates to their current benefits in response to the COVID-19 Crisis. Genentech is one of those companies, but they’re also unique because they are at the forefront of manufacturing COVID tests. They needed to show immediate support to their employees during a time when things are changing nearly every 24 hours.
- Provide immediate information about employee benefits updates related to COVID-19.
- Provide mental health support during a time when many employees are feeling anxious, dealing with a work from home transition and are socially isolated.
- Introduce new resources (like free online exercise classes) as a response to the COVID-19 Crisis.
- Reinforce the message that Genentech has your back during this difficult time.
- A rapid-fire email series focused on providing relevant and timely content, during a time when employees are craving information.
- Direct links to new benefits, like free online exercise classes and mindfulness apps so that employees can quickly get connected to these resources.
- Positive messaging, because everyone can use a dose of optimism during this time.