Employee wellbeing is a core part of the culture at AbbVie, and the company has a history of engaging their workforce in several wellbeing events throughout the year. This includes their annual, team-based physical activity competition, AbbVie in Motion (AIM). Prior to 2020, AbbVie delivered this program through a stand-alone website. But employees participated in other company wellness events through a number of other sites, resulting in a disjointed experience. In 2020, AbbVie engaged PartnerComm to re-evaluate their program and create one cohesive wellness experience for all their company wellness events.