With nearly 15,000 employees in North Central Texas, Texas Health Resources (THR) is one of the largest faith-based, nonprofit healthcare delivery systems in the United States. THR’s growth has been the result of mergers among three previously autonomous hospital systems.
THR’s rapid growth presented a challenge: how could they create a sense of unity within the new organization? THR decided to deliver a total compensation statement for 2001 that would show the importance of the unified organization to employees’ total compensation. And they wanted it to be direct and easy to read, with graphic design elements that represented the healthcare industry.
PartnerComm stepped in to create a colorful statement that featured vivid images of healthcare professionals on the job. Text was kept at a minimum to focus attention on the actual dollars that THR contributes to each employee, either in direct compensation or as contributions to benefits.
The statement was well received at THR. As a new type of communication for many employees, it helped strengthen appreciation for the new, unified organization.
