With more than 250 busy retail locations affected by a transition to a new 401(k) plan administrator and investment funds, Saks Incorporated embraced PartnerComm’s proposal to use a combination of print and video to communicate the news in an entertaining and persuasive way.
The result? A crafty mix of humor and nitty-gritty plan information. The brand “Money Counts” featured different counting situations throughout the campaign, including counting sheep and counting calories.
A postcard and brochure kicked off the campaign to introduce “Money Counts” and provide a heads-up of changes ahead. Used at employee meetings, the video covered important changes while encouraging greater 401(k) plan appreciation — and ultimately, participation. An enrollment kit was also distributed to communicate the plan details and build on the enthusiasm generated by the video. Finally, a newsletter helped reinforce the new information and has been continued on a quarterly basis to educate participants about the plan and how to prepare for retirement.
PartnerComm was recognized for our work on the video with a first place award in Pension & Investments magazine’s 2002 Defined Contribution Investment Education Awards.
